Born on the occasion of Expo 2015 by will of the Municipality and Chamber of Commerce of Milan as an aggregator of the off-site activities, ExpoinCittà has accompanied and integrated the offer of the Universal Exposition with a list of over 46,000 events with the participation of 11 million people from May to October.
ExpoinCittà #MilanoaPlaceToBE offers all event organisers the possibility to be part of a single show schedule, allowing tourists, citizens and city users to identify the initiatives that take place in the Milan metropolitan area.
The show schedule is spread through online and offline channels, by means of communication channels that valorise the visibility of each event in an exponential way.
But ExpoinCittà #MilanoaPlaceToBE is much more!
It is a territorial marketing project that provides local and foreign entities with the objective of promoting the “Milano” Brand and its rich cultural, sports and recreational offer.
It is an Organisational facilitation tool thanks to the actual collaboration with Sportello Unico Eventi, the event helpdesk of the Municipality of Milan that has simplified and unified the authorisation procedures connected to the organisation of events.
It is the possibility of sponsoring events through the Sportello sponsorizzazioni, the sponsorship helpdesk of the Chamber of Commerce of Milan.
It valorises the Locations thanks to the promotion and management of a virtual catalogue connecting the supply and demand for Locations to facilitate and stimulate the organisation of events.